Cooptation and Critique

While expanding the concept of ‘artist critique’ to ‘artistic critique’ I will introduce the art project ‘Hornsleth Arms Investment Corporation’ by the Danish artist Kristian von Hornsleth. As we shall see, this is both a capitalistic and an artistic project whose artistic critique perhaps poses a way of criticizing cooptation through cooptation. My thesis is that the artistic critique at stake in Hornsleth’s project can reveal some of the double standards of cooptation at play in what, by then, will have been introduced as‘the spirit of capitalism’.